Year
2021
Scope of Work
Visual Identity | Packaging
Location
Portugal
Bira dos Namorados is like stepping into a typical and relaxed space, full of life, traditions, distinctive flavors, and good service practices. There are essential pillars that function in a structured way: the quality of the products, the excellence of the service, and the uniqueness of the concept. At Bira dos Namorados, you can breathe in the inherent tradition of a rustic space decorated with touches of modernity. Despite all Bira dos Namorados restaurants being quite traditional, I decided to take a risk and do something completely different from what they already have. The idea was to try to combine the "B" of Bira dos Namorados with a hamburger and a slight touch of a heart. The product names end up being something quite different from the usual, which piqued my interest. Therefore, the identity could not be just a mere logo, so I ended up using the names of their products as my identity. The resulting identity is characterized by a strong use of typography.