Wilkinson Sword is a British brand of razors and other personal care products sold in Europe, and is the second-largest razor company in the world. The proposal is to design a new identity for the brand, celebrating its 250-year milestone, which is a significant achievement. The chosen category is classic shaving, where the products have remained almost the same for the past 124 years, with only a few details changing. The concept of the project is to highlight that despite the passing years, the product remains the same, showing its quality. This project includes both illustrative and photographic elements, with colors chosen to convey a classic yet modern look. The typography used in the project is derived from shapes that remind us of razors and cutting, and is present throughout. The logo is based on these elements while also respecting the classic shapes of the previous logo.